MCOM Juhayna Field Trip

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MCOM Juhayna Field Trip

The students attended a marketing lecture by the the external communication director Ms Passant Fouad. She talked about how Juhayna is handling competition in the egyptian market and in the foreign one. Also, she talked about some statistics related to the brand loyalty for some international brands in Egypt.


Moreover, she mentioned the corporate social responsibility in Egypt where they managed projects with Bahya ngo, and el orman orphanages, and how they are financing some environmental projects like the solar energy ones and finally she mentioned the sponsorship for the Ahly sporting club.

The students visited 2 factories. The one for the juice and the one for the youghrut. It was attended by 40 students from the advertising major. As this field visit with the marketing lecture is a core part of the course Consumer Behavior (Mcom 420) and International Advertising ( Mcom 320).

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Main Office - 6th Oct. Campus

26 July Mehwar Road intersection with Wahat Road, 6th October City. Egypt.

Tel. : 3837-1516
Tel. : 3837-1523
Fax : (+202) 3837 1543

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Hotline : 16672

Down Town Office

11/14 Amer St. off El Mesaha Sq. Dokki. Gizah, Egypt.

Tel: 3336-5037
Tel: 3336-5038
Fax: (+202)3760-3811

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Hotline : 16672