Advertising Projects’ day

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Advertising Projects’ day

The Faculty of Management Sciences at October for Modern Sciences and Arts (MSA University) organized the Advertising Projects’ day.

 

The Advertising projects’ day event provided marketing and international business students with an opportunity to present their proposed advertising and media campaigns designed for Egyptian Startup companies that support socially responsible causes in their business models.

 

The event hosted a panel of experts from Egyptian advertising agencies, marketing practitioners and academics to evaluate the students’ campaigns in addition to executives from various startups to see the campaigns designed for their companies.

 

In addition, the event was in a form of competition among the students’ groups as the panel judged various campaigns and decided on five winners who took certificates of achievements.

 

This event was designed by the Faculty of Management Sciences and instructors of the Advertising and Media Campaign course (Dr. Ranya Ibrtahim and Dr. Yomna Mohsen).

 

The panel members were:

- Dr. Hazem Dera, Chairman of Look advertising Co. (Business and Marketing Consultant)

- Dr. Ahmed Zein, Marketing Consultant

 

23 projects were discussed and the topic campaigns were as follows:

- Top 1 * Life from water

- Top 2 * Medical animal care

- Top 3 * Safe kids

- Top 4 * Be my eyes

- Top 5 * Hand in Hand

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