Advertising & Pr Department Grad 2 Panel Discussion

Rate this item
(0 votes)
Advertising & Pr Department Grad 2 Panel Discussion

The advertising and PR department in faculty of Mass com held the panel discussion for Grad 2 on 12/12/2019.

The panel consisted of Mr Mohamed El kossy who worked in media training for the past 10 years to train UN officials. Mohamed has over fifteen years of experience in the field of media communication, project management, public relations and TV hosting around the Middle East and Africa. In 2017 and 2018 he worked with senior managers and practitioners in Lebanon with the ESCWA and same year in Cairo with UNDP.

 

Mohamed was the managing director and owner of Active PR based in Egypt and covering parts of the Middle East and Africa. Mohamed has a vast experience in developing and implementing communication campaigns.

 

The panel also included Dr Maha el Tarabeeshy the vice dean in faculty of masscom .Dr Yaser Tawfik ,the marketing professor in faculty of management and Dr Sherif Moody, the advertising professor in faculty of masscom.

 

They critically discussed and evaluated 3 social marketing campaigns( TV, radio, booth and flyers, Social media, alternative media). First campaign was to raise awareness about the over use of antibiotics and its dangers. Second campaign was to raise awareness against giving money to beggers , people could donate food or any clothes or toys. Third campaign was to raise awareness for the incest in Egypt.

Main Office - 6th Oct. Campus

26 July Mehwar Road intersection with Wahat Road, 6th October City. Egypt.

Tel. : 3837-1113
Tel. : 3837-1115
Tel. : 3837-1516
Tel. : 3837-1519
Postal code: 12451

This email address is being protected from spambots. You need JavaScript enabled to view it.

Hotline: 16672

International Hotline:  002-0216672