10th Annual Conference “New Generations (Gen Z, Gen Alpha & Gen Beta): Media Dilemmas”

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Wednesday, 27 March 2024 10:46
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10th Annual Conference “New Generations (Gen Z, Gen Alpha & Gen Beta): Media Dilemmas”

The Faculty of Mass Communication at October University for Modern Sciences and Arts - MSA is pleased to announce its 10th Annual Conference “New Generations (Gen Z, Gen Alpha & Gen Beta): Media Dilemmas”, which will be held on November 23rd and 24th, 2024 at MSA Campus.

 

The conference aims to explore the relationship between the new generations and both digital and traditional media content, along with the subsequent professional, ethical, technological, social, and cultural dilemmas. This is particularly significant given the rapid and successive progress in digital media, including artificial intelligence (AI) technology, and the diverse and appealing content from multiple sources that may have an immense impact on future generations.

 

Furthermore, the conference seeks to forecast the trajectory of these generations, especially Generation Alpha, those born between 2011 and 2025, in terms of the expansive digital media landscape tailored to their consumption habits.

 

Conference Themes:

- The Characteristics of Digital Audience:

 

  • The demographic, psychological, and behavioural analysis of the new generations.
  • Patterns and exposure methods, prominent networks and platforms, alongside the role of parental supervision and guidance.

 

- Social and Cultural Dilemmas:

 

  • The impact of digital media, including; digital platforms, social networking sites, and online video gaming, on the social and cultural identity of different segments of the new generations.
  • Digital media and its role in cultivating concepts of; acceptance of others, coexistence, social integration, and non-discriminatory practices based on race, religion, or politics among the new generations.
  • The role of content creators of the new generations in shaping societal values.

 

- Health Dilemmas:

 

  • The impact of digital media on the mental health of the new generations, including issues such as; screen time exposure periods, cyberbullying, social comparisons, promotion of visuals linked to specific lifestyles or appearances, management of others' impressions, and creating a distinctive virtual persona.
  • The influence of digital media on the physical health of users from the new generations.
  • Analysis of the health dialogue and the psychological discourse across digital platforms and their impact on the new generations.

 

- Digital Dilemmas:

 

  • The skills and the strategies required for digital media education for the new generations and how to build a Digital Citizen capable of conscious and responsible use of digital media content.
  • Digital Independence of the new generations and how they handle the concept of Privacy, as well as how they manage and protect their personal information to ensure Digital Security.
  • The new generations and their ability to verify information in the age of Misinformation and Disinformation.

 

- Ethical Dilemmas:

 

  • The strategies employed by media organisations and content creators to deliver successful & ethical media content that generates profit while ensuring the highest levels of viewership.
  • Algorithmic manipulation, pushed feeds and their role in limiting the new generations' opportunities to access diverse information, which contradicts the ethical codes of inclusion and transparency.

 

- Political Dilemmas:

 

  • Political crises, regional and global conflicts through digital media, the political digital trends, and reactions of the new generations towards these conflicts.
  • The dissonance between empathy, self-blame and self-protection, as well as the desire to understand, engage, and participate.

 

- Professional Dilemmas:

 

  • The new generations and their perception of emerging concepts such as quick profit, career passion, entrepreneurship, digital content creation, and digital marketing as byproducts of the digital age.
  • Children's rights as content creators or as an element within content, where to draw the line between the invasion of kids’ privacy, for profit, and showcasing their talents and skills.

 

- Technical Dilemmas:

 

  • Artificial Intelligence (AI) and Virtual Reality (VR) and their impact on the new generations, ranging from their ease of use to developing mental skills through diligence in research, problem solving and knowledge acquisition.

 

- Educational Dilemmas:

 

  • The influence of digital media on the academic achievement of the new generations alongside the development of their cognitive and critical abilities.
  • The role of digital media in acquiring skills and expanding the knowledge horizon of the new generations.

 

- Family Dilemmas:

 

  • The role of parents in mitigating the negative impact of digital media on the new generations.
  • Social media platforms and the parental right to share topics or images concerning their children.
  • The impact of digital media on family relationships and intergenerational relationships, ranging from closeness and bonding to distancing and isolation.
  • The perception of new generations regarding concepts such as; family and communal participation in light of discourse that emphasizes the value of individualism.

 

- Application Guidelines:

 

  • The researcher (or each participating researcher) must fill out the registration form no later than June 15, 2024, via this link: https://forms.gle/RXsBKMS1FAQV8Ms8A.
  • Accepted proposals through the registration form, must then be submitted as full paper via the email at This email address is being protected from spambots. You need JavaScript enabled to view it. no later than September 15, 2024.
  • All research papers must adhere to the APA style for in-text citation and referencing.
  • The research papers should not exceed 8000 words (30 pages).
  • Submitted research papers for the conference will be peer-reviewed by specialized professors.

 

- Conference Registration Fees:

 

  • (EGP)1800 for Egyptian Researchers.
  • ($)550 for Non-Egyptian Researchers.

 

- Publication Guidelines:

 

  • All accepted papers will be published in the Faculty of Mass Communication -MSA University- Academic Periodical (JMIS: Journal of Media & Interdisciplinary Studies) https://jmis.journals.ekb.eg/ .
  • Researchers have the option of presenting a pre-reviewed paper (700 EGP for Egyptian researchers).

 

  • Conference Coordinator: Assoc.Prof. Reham Sami This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Conference Head: Prof. Amany Fahmy

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Resilience and Sustainability in Management - 3rd International Conference

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Wednesday, 27 March 2024 10:04
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Resilience and Sustainability in Management - 3rd International Conference

The Faculty of Management Sciences is pleased to announce its 3rd International Conference "Resilience and Sustainability in Management: A Multidisciplinary Outlook on Global Trends" highlighting Multidisciplinary Approaches to Energy and Resilience, to be held on September 11th & 12th, 2024 at the MSA Campus, Egypt.

 

The conference aims to provide a platform for scholars, researchers, and practitioners from diverse disciplines to exchange knowledge and insights on the intersection of energy, resilience, and multidisciplinary approaches. Accepted papers will have the opportunity to be published in a special issue of the Faculty of Management Sciences Journal in 2024.

 

The faculty of Management Sciences invites you to submit to the following themes, but not limited to:

 

  • Contemporary transdisciplinary research trends
  • Multidisciplinary Approaches to Renewable Energy Transition
  • Resilient Supply Chain Management
  • Technology Innovations for Efficiency and Sustainability
  • Policy and Governance in Management
  • Sustainable Development and Resilience
  • Multidisciplinary Perspectives on Energy Security and Risk Management
  • Entrepreneurship and Economic Growth: Fostering Innovation in a Globalized World
  • Climate Change Adaptation and Energy Resilience

 

- Submission Guidelines:

  • Authors are invited to submit original research papers or case studies.
  • All submissions must be in English and follow the provided template.
  • Papers should be between 4,000 to 8,000 words (excluding references).
  • Submissions will undergo a double-blind peer review process.

 

- Important Dates:

  • Paper Submission Deadline: May 31, 2024
  • Notification of Acceptance: July 15, 2024
  • Paper Submission: August 15, 2024
  • Conference Dates: September 11-12, 2024.
  • First date on campus and the second day will be online

 

- Publication:

  • Accepted papers will be published in a special issue of the Faculty of Management Sciences Journal in 2024, subject to the journal's review process and publication guidelines.
  • MSA-Management Sciences Journal (ekb.eg)
  • Address: 26th of July Mehwar Road Intersection with Wahat Road, 6th of October.
  • Accepted papers Will also have the possibility to be published in The Journal of Infrastructure, Policy and Development - JIPD Special Issues.

 

- Conference coordinator

  • Ms. Nadine Amr - mobile :01093049438
  • Ms. Salma Kamal -mobile :01113766772

 

Conference Manager:

  • Prof. Doaa Abdou
Conference Head:
  • Prof. Dr. El Sayed Nagy

 

For further information and submission guidelines, please visit our conference website or contact the conference organizing committee at: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Conference on Advanced Intelligent Methods, Systems, and Applications

Published in Conference
Tuesday, 12 March 2024 10:59
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conference-on-advanced-intelligent-methods-systems-and-applications

This is a huge call for papers for all computer scientists from all universities!

 

The Faculty of Computer Science, MSA University is pleased to host the 2nd IEEE Conference on the Intelligent Methods, Systems, and Applications (IMSA) on the 13th and 14th of July, 2024 in Cairo where researchers from different universities could participate with their research.

 

IMSA is specialized in topics stemming from computational science. The conference is welcoming presentations of original work that explores all new research directions and genuine notions in the field of Computer Science, aiming to ultimately contribute to and benefit the community.

 

IMSA solicits papers that address important research related to:

 

  • Artificial Intelligence Tools & Applications
  • Human-Computer Interaction
  • Semantic Analysis and Natural Language Processing
  • Machine Learning
  • Data Visualization
  • Data Science & Knowledge Discovery
  • Software Engineering
  • Database and Data Mining
  • Bioinformatics & Health Informatics
  • Multimedia & Cognitive Informatics
  • Modeling and Simulation
  • Information theory
  • High-Performance Computing
  • Distributed and parallel systems & Algorithms
  • Computer Architecture and Real-Time Systems
  • Robotics & Embedded Systems
  • Mobile Computing
  • Networking and communications
  • Software Engineering
  • Cryptography and Information Security
  • Computer Networks Forensics & Cyber Security
  • Web Intelligence Applications
  • Big Data
  • Computer Vision.

 

IMSA Event Digital Flyer

Please note that the important dates are as follows:

 

  • Paper submission deadline: 15th of April, 2024
  • Notification of acceptance: 30th of May, 2024
  • Camera-ready submission and author registration: 7th of June, 2024

 

Paper Submission:

Prepare your submission using the IEEE manuscript templates provided at: http://imsa.msa.edu.eg/call-for-papers/

 

 

Keynote Speakers

Published in Conference
Monday, 23 January 2023 10:03
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Dr. Ming Hu shortDr. Hu , is an Associate Professor at the School of Architecture, Planning and Preservation, University of Maryland.

 

Her research activities center on how to decarbonize the built environment through net zero impact and healthy building design, and to understand how the (smart) technologies might be employed to reduce the impact from built environment to ecosystem.

 

Dr. Hu , has an extensive background in high-performance building design and life cycle assessment and has engaged in applied building technology research for over 14 years. She has published in over seventy research paper and conference proceedings, and has lectured widely in North America, Europe, and Asia.

 

She was a visiting research fellow at the Tampere University in Finland as a Fulbright recipient (2020-21).

 

She is also the Jefferson Science Fellow (2022-2023).

 

Her first book, titled Net Zero Building: Predicated and Unintended Consequences, was released in April 2019 through Routledge. Her second book: Healthy Built Environment and Smart technologies was published in September 2020.

Dr Nabil MoharebDr. Nabil Mohareb, is an Associate Professor at the American University in Cairo, Department of Architecture, School of Sciences and Engineering (SSE).

 

He was the former Director of the Faculty of Architecture – Design & Built Environment, Beirut Arab University, Tripoli Campus, Lebanon.

 

He has worked for distinguished universities in Egypt, United Arab Emirates, and Lebanon. Recently he has been an Honorary Research Fellow at the University of Liverpool Fellowship in Heritage Program Award for 2020-21.

 

In addition, he received the Emerald Awards 2022 Literati for being an outstanding reviewer.

 

His research focuses on the relationship between architecture and urbanism.

 

Dr. Nabil’s publications and interests are in social behavior activities, their mutual effect on spatial and economic variables in urban spaces, and their interrelationship with architectural design.

Hajar al-BeltajiHajar al-Beltaji is an interdisciplinary Researcher, Teaching Assistant at Architectural Engineering and Environmental Design in Cairo.

 

Outside Academia she works as community Architect and Managing projects in heritage and urbanism. Her research interests revolve around, Memory studies, digital Heritage, Medium studies, human spatial behavior, the impact of politics and social institutions on urban and architecture, conflict of urban space. Her Master thesis investigated the individual memory between physical and digital realm. Hajar has a diverse background that her worked was recognized in Arabian Dreams Exhibition in Denmark in 2022.

 

Hajar al-Beltaji started her career as an urban activist when she was a student of architecture that she, along with a colleague of hers, co-founded an Initiative meant to conduct research and urban development project in her home town Mansoura city. In this regard, she has been a part of the research project on “Futuristic vision of Transportation in Mansoura city. Back in 2013, She started working in “Save Mansoura Initiative” especially after the ongoing deterioration of heritage in Mansoura city, and later on, she became a member of the Egyptian Heritage network for two years.

 

Lecture Outline:

 

  • Destruction of Heritage in Egypt
  • Tools for Heritage Documentation
  • The new approach for digital heritage
  • Tools for digital heritage and gamification
  • Limitation and Potentials
  • Future of digital heritage and gamification?
  • Questions/Discussion

Eng. Bahaa MaherEng. Bahaa Maher, “El Me3margy” Architect, a Teaching assistant at AASTMT and Co-founder of Untitled Studio for architectural design and fine finishes. Architect Baher got his bachelor’s degree from AASTMT. and currently, he is studying MBA. He has a passion towards architecture and interior design, which was the spark to start "Elme3margy” journey as he shares his passion with people. He believes that adventures are the best way to learn, so he never feels afraid to try new things.

Mr. Tim CarlsonMr. Tim Carlson, Interlocking bottles Inventor , Washigton DC, USA

 

 

Mr. Carlson, received his Bachelor of Science in Chemistry, summa cum laude, from Bethel College in Minnesota, USA, with minors in Math/Physics, Biology and Bible. He went on to receive a Juris Doctor in Law, Order of the Coif, from the University of California, Los Angeles. After law school,

 

Mr. Carlson, worked in the Washington DC office of Hogan & Hartson (now Hogan Lovells), an international law firm, before becoming General Counsel of Telogy Networks, a high-tech telecommunications company. After Telogy was purchased by Texas Instruments in 1999, Mr. Carlson, worked as Senior Counsel at Texas Instruments.

 

In 2010,Mr. Carlson, teamed up with friends to form Friendship Products, a partnership committed to helping people in need and helping the environment.

 

Mr. Carlson, manages the day-to-day activities of Friendship Products, including partnership and research coordination with universities and other organizations, and is a named inventor on many of the company’s more than 50 worldwide patents.

 

 

Decoding the past: 1st international Symposium

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Monday, 16 January 2023 09:38
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Decoding the past: 1st international Symposium

The Faculty of Biotechnology is honored to invite you all to participate in “Decoding the past: 1st international Symposium” to unlock the secrets of the past together!

 

The symposium is designed to showcase state-of-the-art applications in the field of biomolecular archaeology allowing for collaboration across multidisciplinary platforms by high-caliber international experts.

 

The organizing committee is elated to announce the participation of the Italian Cultural Center in addition to the international society in attendance from Switzerland, Greece, Italy and Kuwait to engage and exchange knowledge with Egyptian Universities and research centers in various fields for instance: Paleopathology, Paleogenomics (Ancient DNA), isotopes, paleoproteomics, bioinformatics, nanotechnology, microbiology, anthropology, biomedicine, molecular science, etc.

 

Highly influential scientists who catapulted the field of archaeology forward will be celebrated on the margin of the day.

 

Attending and participating in the symposium is completely free of charge. However, online registration is a must. An E-booklet containing the abstracts summarizing all the participating talks and research in the symposium will be published.

 

Date and Time: Sunday 12th of February, 2023 at 9:30 AM

Place: SSB - MSA campus

 

Stay Tuned for the latest news.

 

Intelligent Methods, Systems & Applications Conference

Published in Conference
Saturday, 07 January 2023 09:15
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Intelligent Methods, Systems & Applications Conference

This is a huge call for papers for all computer scientists from all universities!

 

The Faculty of Computer Science, MSA University is pleased to host and organize the IEEE Conference on Intelligent Methods, Systems, and Applications (IMSA) on the 15th and 16th of July, 2023 in Cairo where researchers from different universities could participate with their research.

 

IMSA specializes in topics stemming from computational science. In addition to original work that explores all new research directions and the genuine notions in the computer science field that eventually serve and add to the community.

 

IMSA solicits papers that address important research challenges related to, but not limited to:

 

  • Artificial Intelligence Tools & Applications
  • Human-Computer Interaction
  • Semantic Analysis and Natural Language Processing
  • Machine Learning
  • Data Visualization
  • Data Science & Knowledge Discovery
  • Software Engineering
  • Database and Data Mining
  • Bioinformatics & Health Informatics
  • Multimedia & Cognitive Informatics
  • Modeling and Simulation
  • Information theory
  • High-Performance Computing
  • Distributed and parallel systems & Algorithms
  • Computer Architecture and Real-Time Systems
  • Robotics & Embedded Systems
  • Mobile Computing
  • Networking and communications
  • Software Engineering
  • Cryptography and Information Security
  • Computer Networks Forensics & Cyber Security
  • Web Intelligence Applications
  • Big Data
  • Computer Vision.

 

Please note that the important dates are as follows:

 

  • Paper submission deadline: 30th of April, 2023.
  • Notification of acceptance: 15th of June, 2023.
  • Camera-ready submission and author registration: 3rd of July, 2023.

 

Paper Submission:

Prepare your submission using the IEEE manuscript templates provided at: http://imsa.msa.edu.eg/call-for-papers/

 

 

Sustainability GEN-4 Post COP 27 Conference 2023

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Wednesday, 28 December 2022 10:16
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Sustainability GEN-4 Post COP 27 Conference 2023

The Sustainability GEN-4 Post COP 27 Conference will be held in conjunction with the 2022 United Nations Climate Change Conference (COP 27) that has taken place in Sharm El Sheikh, Egypt. This event is organized by the Architecture Department, Faculty of Engineering, MSA University, Egypt, in collaboration with the University of Greenwich, London, and the Green Building & Construction Economics Journal (GBCE), Universal Wiser Publisher, Singapore.

 

The aim of the Sustainability GEN-4 Post COP 27 Conference is to provide a platform for participants from both academia and industry to present and publish innovative and novel scientific papers. Coverage includes, but is not limited to, the following research topics and areas:

 

  • Green Architecture & Urban Planning
  • Building Information Modelling
  • Architecture VS Metaverse
  • City/ Urban Resilience
  • Post Pandemic Buildings
  • Green Gentrification
  • Street Scape for Wellness
  • Smart Energy Solutions

Selected papers will be published in Green Building & Construction Economics (GBCE) Journal

 

Important Dates

 

  • Abstract Submission: 30th November 2022
  • Abstracts Acceptance: 4th December 2022
  • Final Submission: 29th December 2022
  • Conference Date: 29th January 2023

 

Registration and Publication Fees: Free of charge

 

Venue: MSA University, Cairo, Egypt

 

Author Guidelines: https://ojs.wiserpub.com/index.php/GBCE/about/submissions

 

Contact Details:

 

Agenda

If you cannot view the below document, please click here.

Download: MSA University - Sustainability GEN-4 Post COP 27 Conference 2023 Agenda.

 

Sustainability GEN-4 Post COP 27 Conference 2023 - Keynote Speakers

 

The Posthuman Turn: Chances and Challenges

Published in Conference
Wednesday, 30 November 2022 12:32
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The Posthuman Turn: Chances and Challenges

The Faculty of Languages, MSA University is pleased to launch its Second International Conference “The Posthuman Turn: Chances and Challenges” in October 2023.

 

At a time of cultural, economic, and geopolitical crisscrossing, post-humanism emerged as an interdisciplinary area that re- evaluates the ‘humanness’ and ‘the human’ while embracing transformational/ ‘transhumanist’ perspectives to improve interconnectedness and to extend ‘moral concerns’ from human to nonhumans. Generally, post-humanism keeps on spurring ongoing questions that define the human, nonhuman and inhuman configurations while emphasizing that the ‘post’ in posthuman does not indicate the end of humanity but a reconsideration of institutionalized definitions.

 

With a backdrop of such convergent and irreconcilable approaches, this conference aims to address the various implications of posthumanism for contemporary issues such as environmentalism, animal rights, gender, race, and ethics, while embracing its interdisciplinary nature. The conference offers an engaging platform for academicians, theorists, and artists to share their ideas and interpretations of emerging concepts in fields of humanities across different cultures and contexts. Papers from various fields and disciplines are welcomed to pronounce the questions related to this area.

 

Topics of interest include, but are not limited to the following:

 

  • The posthuman condition: reflections and approaches
  • Human and non-human embodiment
  • Posthumanism, transhumanism and AI
  • Posthuman approaches to disability studies
  • Modes of being: reconfiguring the human and the non- human
  • Transhumanism: the enhancement of the human condition
  • Emerging technologies and ethics
  • Post humanism and education: policies, practices, and approaches
  • Translation in a post human world
  • The marginalized in a posthuman world
  • Crossing boundaries between the human and the natural world
  • Children in the posthuman age
  • Linguistic landscapes in the posthuman age

 

Abstract Submission The conference features presentations and posters.

 

There will be a chance for international publications for selected research papers.

 

Kindly click on the following link to fill in the abstract form: https://forms.gle/Ve4VU1ehNmCs8xNM7

 

Deadline for sending abstracts: 1st April, 2023

 

Acceptance notification: 25th May, 2023

 

Abstracts are subject to a peer-review process

 

Registration fees for presenters:

  • 500 LE for Egyptians
  • 150$ for non-Egyptians

 

Registration fees for attendees:

  • 200 LE for Egyptians (Including a certificate of Attendance)
  • 75$ for non-Egyptians

 

Registration fees cover conference material, coffee breaks and refreshments for the two days.

 

For inquiries, send an email to This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Please note that attendance registration and payment are mandatory through:

 

The Posthuman Turn: Chances and Challenges

 

The Posthuman Turn: Chances and Challenges Agenda

If you cannot view the below document, please click here

 

 

Please note that attendance registration and payment are mandatory through:

 

The Posthuman Turn: Chances and Challenges

Health Communication in the Digital Era

Published in Conference
Sunday, 21 November 2021 15:43
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Health Communication in the Digital Era

The Faculty of Mass Communication at October University for Modern Sciences and Arts - MSA University invites you to participate in the activities of the 7th scientific conference entitled “Health Communication in the Digital Era” on the 4th & 5th of December, 2021 at the university headquarters and via Zoom.

This conference will include a number of scientific, media and international sessions over the two days, in order to enrich scientific and professional contributions in the field of health media.

 

A group of medical pioneers in Egypt will participate in the conference:

  • Prof. Dr. Mohamed Awad Tag El-Din, Advisor to the President of the Republic for Health Affairs.
  • Prof. Tarek Tawfeek, Deputy Minister of Health for Population Affairs.
  • Prof. Islam Annan, Professor of Health Economics and Epidemiology.
  • Prof. Hossam Mowafi, a pioneer of internal medicine.

In addition, a number of media education pioneers in Egypt will also participate in the conference, including:

  • Prof. Hassan Emad Mekkawy, former Dean of the Faculty of Mass Communication, Cairo University and a member of the National Media Authority
  • Prof. Howaida Mustafa, Dean of the Faculty of Mass Communication, Cairo University.

Not only that, but also a group of deans of mass communication faculties and institutes in Egypt and the Arab countries along with a number of media professionals supervising medical platforms and pages through digital media will also participate in the conference.

 

AEJMC Virtual Roundtable:

AEJMC Virtual Roundtable

 

Faculty of Mass communication, MSA University invites you to participate, via Zoom, at the virtual roundtable entitled " Media & Interdisciplinary Studies in the Arab Countries: Opportunities and Challenges" in cooperation with  ICD, AEJMC

 

The Round table will be held within the activities of the 7th academic conference of the Faculty of Mass Communication, MSA University (Health communication in the Digital Age).

 

 It is the first regional cooperation with the Association for Education in Journalism and Mass Communication - International Communication Division AEJMC - ICD.

 

It will be held online on Saturday, December 4, from 03:00 to 04:30 pm Cairo time, 2:00 pm - 3:30 pm local time Tunisia / Central Europe, 5:00-6:30 pm Dubai / Kuwait time

 

Register Now

 

Certificates will be given to participants

 

Day one of the “Health Communication in the Digital Era” Conference:

Day one of the “Health Communication in the Digital Era” Conference

 

Saturday, December 4, 2021

· 9:00 am – 10:00 am – Registration in SSB

· 10:00 am – 1:00 pm – Opening Session in Cinema Hall

 

Keynote Speakers and Honorees:

1. Prof. Dr. Mohamed Awad Taj El-Din, Advisor of the President of Egypt for Health Affairs.

2. Prof. Dr. Tarek Tawfik, Deputy Minister for Population Affairs, Ministry of Health and Population.

3. Prof. Dr. Islam Anan, Professor of Health Economics and Epidemiology, Ain Shams University.

4. Prof. Dr. Iman Eissa, Professor and Consultant of Pharmacology-vigilance and Representative of Rameda Company.

 

Special Honors for her Outstanding Achievements in the field of Health Development: Member of the Egyptian Parliament Anissa Hassouna CEO of Goud Charity Hospital and Al Nas Children Hospital.

1:00 pm – 1:30 pm – Tea Break

1:30 pm – 3:00 pm – Discussion Session: “Health Communication in Media Education Institutions” – Cinema Hall

 

 

Session Moderator:Prof. Dr. Hassan Emad Mekkawy, Broadcasting Professor and Former Dean of the Faculty of Mass Communication, Cairo University.

Session Rapporteur:Dr. Noha Samir, Broadcasting Lecturer - MSA

 

Keynote Speakers:

1. Prof. Dr. Howaida Mostafa, Dean of the Faculty of Mass Communication- Cairo University

2. Prof. Dr. Heba El Semary, Dean of the Faculty of Mass Communication and Public Relations - Al Nahda University

3. Prof. Dr. Hala Nofal, Dean of the Faculty of Mass Communication – South Valley University

4. Prof. Dr. Nermine Khedr, Dean of the Faculty of Mass Communication - Open Education University

5. Prof. Dr. Dina Abou Zeid, Dean of the Faculty of Mass Communication - International Academy of Engineering and Media Sciences

6. Prof. Dr. Mohamed Saad, Dean of the Higher Institute of Media - El Shorouk Academy

7. Prof. Dr. Amal El Ghezawy, Dean of the Canadian International College (CIC).

8. Prof. Dr. Heba Shaheen, Head of the Department of Communication and Media Sciences, Faculty of Arts - Ain Shams University

 

3:00 pm – 4:30 pm – Roundtable: “Media studies and Interdisciplinary approaches in Arab Countries: Opportunities and Challenges” in collaboration with AEJMC-ICD – Cinema Hall

 

Session Moderator:Prof. Dr. Samy El Sherif, Dean of the Faculty of Mass Communication - Modern University of Technology and Information (MTI)

Session Coordinator:Prof. Dr. Hanan Badr, Regional Communication Coordinator at the International Communication Division, Association for Education in Journalism and Mass Communication (ICD-AEJMC)

Session Rapporteur:Dr. Reham Samy, Conference Rapporteur and Head of Broadcasting Department - MSA

 

Keynote Speakers:

1. Prof. Dr. Essam Nasr, Dean of the Faculty of Mass Communication - University of Sharjah (UAE)

2. Prof. Dr. Inas Abou Youssef, Dean of the Faculty of Mass Communication - Al-Ahram Canadian University ( ARE)

3. Prof. Dr. Hesham Mesbah, Head of Communication Department - Rollins University, Florida, (USA)

4. Dr. Alaa El Shamy, Associate Professor, College of Media and Communication- Imam Muhammad Ibn Saud Islamic University (KSA)

5. Dr. Abdellah Melouki, Lecturer Professor, Faculté des Sciences Humaines et Sociales, Université de Sétif (Algeria)

 

Day Two of the “Health Communication in the Digital Era” Conference:

Day one of the “Health Communication in the Digital Era” Conference

 

Sunday, December 5, 2021

· 9:30 am – 11:30 am – Discussion Session: “Health In Light of Digital Platforms”

 

Session Moderator: Mr. Mohamed El Hawary, Editor-in-chief of Al - Fanar Media 

Session Rapporteur: Dr. Samar Galal, Journalism Lecturer - MSA

 

Keynote Speakers:

1. Dr. Nermeen El Azrak, Head of English Section, Faculty of Mass Communication - Cairo University.

2. Mr. Khaled El Barmawy, Journalist & Digital Platforms Expert.

3. Dr. Ayman Rashwan, Physician and TV Anchor, “The Doctor Program” - Al-Kahera Wa Al-Nass Channel

4. Mr. Ibrahim El Tayeb, Head of the Medical Page - Al-Masry Al-Youm newspaper.

5. Dr. Gehan Raslan, Nutritionist, Faculty of Medicine – Cairo University.

 

· 11:30 am – 12:00 pm – Tea Break

· 12:00 pm – 2:00 pm – First Session (parallel): “Health communication from an Institutional Perspective” – Cinema Hall

 

Session Moderator: Prof. Dr. Mahmoud Alm El Din – Journalism Professor, Faculty of Mass Communication - Cairo University

Session Coordinator: Prof. Dr. Aml Elsayed, Vice Dean for Student Affairs, Faculty of Mass Communication - Al Ahram Canadian University. 

Session Rapporteur: Dr. Yasmine Ahmed Broadcasting Lecturer - MSA

 

Participants:

  1. Dr. Rala Abdel Wahab: “A visual framing analysis of Covid-19 pandemic outbreak in India on Washington Post, India Today and BBC”

  2. Dr. Nisreen Nader: “The influence of social media visuals on people’s attitudes towards Covid-19 vaccines”
  3. Ms. Lama Atef, Ms. Shorouk Ashraf: “Infodemic and digital literacy: The role of digital media literacy in combating misinformation of Covid-19 on Facebook”
  4. Ms. Nada Ehab: “Uses of science popularization videos on social media and their effects on involvement in science learning activities”

 

  • 2:30 pm – 3:30 pm – Closing Session and Recommendations – Cinema Hall

 

Session Moderator: Prof. Dr. Hanan Youssef, Dean of the Faculty of Mass Communication - The Arab Academy for Science and Technology and Maritime Transport - Smart Village Branch
 

Session Rapporteurs:

Dr. Noha Samir

Dr. Reham Samy

Dr. Samar Galal

Dr. Yasmine Ahmed

Dr, Abeer Salem

Dr. Iman Zahra

 

Workshop

Published in Conference
Wednesday, 02 December 2020 08:28
2430 Hit
(2 votes)

Mohamed Abd Allah Salem (PhD)Mohamed Abd Allah Salem (PhD), Lecturer,Pharmacognosy Department, Faculty of Pharmacy, Menoufia University
Title “MS-based metabolomics applications in pharmacy”

Description
Understanding of complex biological systems requires the measurement, analysis and integration of multiple compound classes of the living cell, usually determined by transcriptomic, proteomic and metabolomics measurements. Metabolomics studies aim for the identification and quantification of the complement of all small molecules and lipids within a biological system.
In recent years, metabolomics has emerged as cornerstones in the field of systems biology. This workshop will provide the participants with: Introduction to ‘omics’ technologies Experimental design and sample preparation in metabolomics studies MS-based metabolomics analysis Multivariate data analysis

To be eligible for this workshop you need to:
Have some basic experience in practical/theoretical gas/liquid chromatography (GC/LC) and mass spectrometry (MS).
Have a master’s degree or similar.

Eman Gomaa (PhD)Eman Gomaa (PhD) Associate Professor of Biochemistry Department. Faculty of Pharmacy, MSA University. M.Sc. Fellow of Copenhagen University (Panum Institute), Denmark Ph.D. Fellow of the Technical University in Munich (Klinikum rechts der Isar), Germany Postdoctoral fellow of Mount Sinai School of Medicine, NY, USA. Postdoctoral fellow of Pierre et Marie Curie University, ParisVI - Currently Sorbonne, (L’Hopital Salpetrier Medical School), Paris, France
Title: “Genetic Toxicology: A Regulatory Requirement in the Discovery and Development of New Pharmaceuticals”

Description:
Genetic toxicology data is used as an alternate for long-term carcinogenicity data during early drug development. It represents an important part of preclinical safety assessment of new drugs and is required prior to Phase I/II clinical trials. It is designed to identify potentially hazardous drug candidates by detecting their genetic damage such as gene mutations and chromosomal aberration, which may be reflected in tumorigenic or heritable mutation potential of the drug. Learning Outcomes:
Participants in this workshop will gain knowledge about the following:
- Introduction to genetic toxicology and its impact on drug discovery and development
- Differences between genotoxicity, mutagenicity and cytotoxicity
- Principle, procedures and data analysis of different techniques used in genetic toxicology during the process of drug development
- Single cell gel electrophoresis assay
- Methods for detection of chromosomal aberrations
- Micronucleus test

To be eligible for this workshop you need to:
Pharmacy graduates interested in genetics and toxicology.  

Marwa Hamdi (PhD) and Omar El Kady (PhD)
Marwa Hamdi (PhD) and Omar El Kady (PhD) ,Lecturer,Pharmaceutics Department, Faculty of Pharmacy,MSA University
Title: “Concomitant Application of Quality by Design and Artificial Intelligence in Drug Delivery”

Description:
Quality by Design (QbD) is an industry initiative supported by regulators. However, it is also a systematic method of process development which delivers consistency, robustness and increased process knowledge. QbD is certainly becoming a scientific, risk based proactive approach to pharmaceutical product development. Artificial intelligence can be potentially used to create the multidimensional interactions of input variables and to closely bind these variables to a design space.
Goal
This workshop will provide the participants with:
- Comprehensive understanding of QbD including current uses and promised use
- The overall logic and flow of the QbD development process, which includes the use and application of the various tools
- Development and use of Quality Target Product Profiles (QTPPs)
- Definition and verification of Critical Quality Attributes (CQAs), Critical Material Attributes (CMAs) and Critical Process Parameters (CPPs)
- Facets of statistical design of experiments (DOEs), using different response surface methodologies and artificial intelligence technique.
- Design Space and its application in process control, lifecycle management, understanding design space limits.
- Development and optimization of process control strategies.
- Direct application of the steps of QbD and artificial intelligence in the drug formulation.

To be eligible for this workshop you need to:
Have some basic knowledge on statistical analysis

Amira Abdeldaim (PhD)Amira Abdeldaim (PhD), Lecturer of Biochemistry, Faculty of Pharmacy, MSA University. Postdoctoral researcher in The AIDS research center, Kunamoto University, Japan Postdoctoral researcher in the International research center for medical sciences (IRCMS), Kunamoto University, Japan.
Title: “Advanced Technologies for stem cell research”

Description
During this workshop, we will discuss different technologies utilized in the stem cell research to analyse the cell differentiation and explore the mechanisms controlling cell differentiation and self-renewability.

To be eligible for this workshop you need to:
With background of molecular biology and stem cell biology

SchrodingerSchrödinger
Title: “Introduction to Structure-Based Drug Design”

Description
This workshop is powered by Schrödinger’s industry-leading computational platform to accelerate drug discovery and materials design is deployed by leading biopharmaceutical and industrial companies, academic institutions and government laboratories worldwide. Schrödinger is also applying its computational platform to a diverse and extensive pipeline of drug discovery programs in collaboration with pharmaceutical companies and has co-founded leading biotech companies.
In addition, Schrödinger is using its platform to advance a pipeline of internal, wholly-owned drug discovery programs. It will include 1-hour live demo and the distribution of evaluation licenses for an opportunity to try out the Schrödinger's drug discovery suite “Maestro”.

To be eligible for this workshop you need to:
Pharmacy Postgraduates with interest in medicinal chemistry

Zeinab KamelZeinab Kamel-, Microbiology and Immunology Department, Faculty of Pharmacy, MSA University.
Title:“Gene expression (RNA Seq) analysis using R programming language”

Description:
The workshop will briefly discuss and provide hands-on practice with RNA sequencing and analysis using computational biology and bioinformatics. An overview will be given on the fundamentals of OMICs based sciences, in particular, transcriptome. The main steps of RNA-sequencing and analysis workflow will be highlighted, including; cDNA library preparation, a quality check of fastq files, genome alignment, and identification of differentially expressed genes.
Learning outcomes:
- By the end of this workshop, the participants will be able to:
- Understand fundamentals of molecular biology and transcriptomes.
- Outline the required steps of RNA-seq analysis workflow.
- Recognize and distinguish between different parts of Rstudio.
- Run a script and interpret results of data analysis on Rstudio.
- Annotate the expressed genes on web-based tools (Gprofiler or GSEA).

To be eligible for this workshop you need to:
Have some basic knowledge of OMICs-based science
Know the fundamentals of R programming language

Mostafa AwwadMostafa Awwad Cardiovascular Renal Metabolic Marketing Manager. AstraZeneca
Title: “Marketing in Pharmaceutical Companies”